🔐 MummuTravel

Unit Economics Dashboard
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Melbourne Marathon

Unit Economics

Core Business

Proven
Average Customer Spend
A$5-12K
Contribution per Trip
A$2-5K
Customer Acquisition Cost
~A$500
CAC Payback Period
<1 trip
Repeat Customer Rate
40%+

Platform Business

Forecast
Average Booking Value
A$2.4K
Take Rate (A$100-150)
4-6%
Effective CAC with Repeat
~A$300
Lifetime Value per Member
A$300-600
Global Rights-Led Platform
Scalable

Together: Positive unit economics from day one

The proven core business model provides immediate profitability while the platform scales globally with rights-led partnerships.

Revenue Projections

Unit Economics Evolution